Stop growing your list. Start converting it.
The people who need what you sell are already out there. Connected builds the system that catches them.
The industry told you to grow your audience first.
Pick a niche. Build a freebie. Grow your list. Get your audience warm enough, big enough, ready enough. Then, and only then, will you be ready to sell.
So you follow the programme. You build the freebie funnel. You grow the list. You pay the platform subscription every month. You wait.
And the sales still don't come because nobody told you the second half of the job.
Selling to the audience.
I have a question! Which one are you?
1 | Someone built your funnel for you. It went live. It probably works. But you couldn't explain what's inside it if someone asked. And you have absolutely no idea how to make any changes and are too scared to try. |
2 | You built something yourself. It's running - mostly. But you're not confident it's actually doing its job or has all the correct moving parts. Something feels held together with hope. |
3 | You've been meaning to build one. For months. Every time you think about it, it feels like a project. And there are twelve other things on the list today. |
4 | You have something but built to grow your audience, not to make sales. You followed the instructions. You built the freebie. You grew the list. But there's no micro offer. No offer in the nurture sequence. No system catching buyers at any point. You have an audience with nowhere to go. |
5 | You know you're not making enough sales but the whole process seems too bloody hard. Every time you think about tackling it, it feels like you need a degree in tech, three spare days, and someone to hold your hand throughout. |
It's not just you and you are not alone. All of them are the predictable result of an industry that gives you the first half of the job and leaves you to figure out the second half alone.
FROM “A COLLECTION OF IDEAS” TO A COMPLETE SALES SYSTEM
“Before Connected, I’d spent almost two years without a proper connected sales system. By the end of the 10 weeks, I’d built a complete sales system.”
Connected didn’t just give me more information, it made me implement it. I now have a functioning business rather than a collection of ideas.
Laureen Trivett, Harmony Coaching Ltd
I've watched people stay in 'audience building mode' for months. Paying monthly for the platform they're growing their list on. Paying for the programme. Waiting until their list is big enough. Waiting until their audience is warm enough. Being told: not yet.
Meanwhile the money keeps leaving the bank account. Every month. Before a single sale.
I was told the same thing. That I was launching too early. That my audience wasn't ready.
I launched anyway.
15 people bought my offer at £497 each. Before my audience was 'ready.'
I launched the same programme 3 more times. And then went on to make £7k in 7 days from a £10 offer.
The audience size wasn't the problem. The system was the problem. Once I had a system that actually walked people toward buying — the sales happened.
You don't need to wait. You need the system. And then you just need to sell the damn thing.
If you've tried to build this before and it didn't work It wasn't you.
The courses handed you knowledge and left you to implement alone. You hit the tech wall at 11pm on a Tuesday. The platform didn't match the demo you were watching. The step assumed something you hadn't done yet. Nobody was around to help you.
So you closed the laptop.
Most people who "failed" to build their funnel didn't fail. They were abandoned at the hard part.
Connected is built specifically for the part everyone else skips.
This is SO much more than a funnel.
What we're building in Connected is a complete sales system. One that grows your audience AND converts them into buyers, automatically, using the offer you already have.
You don't need a new offer. You don't need more followers. You don't need to post more content.
You need the system that catches the people you're already attracting and walks them toward buying.
By the end of 10 weeks, you will have:
FROM DISCONNECTED PIECES TO A SYSTEM THAT ACTUALLY WORKS
“Nothing was working because nothing was connected up.”
Before Connected, I had pieces of my funnel in place, but I was stuck and they weren’t working together. Over the programme I was able to connect everything properly, including putting my abandoned cart follow-up in place, with the accountability to actually get it done.
Voni Cousen, Entertaining With Evie
Here's what makes this different from every other programme.
Connected combines three things that are rarely taught together — and they’re what turns this from something you learn into something you actually build.
Every week there's a live session where I teach the concept for that week, walk you through exactly what you need to build, and answer your questions in real time. You leave every session knowing precisely what to do next. Then you go and build it. Calls are on Tuesdays at 7pm UK time
Whether you're on GoHighLevel (or a white-labelled version), Kartra, MailerLite, or something else — step-by-step walkthroughs for your exact platform every single week. Not a generic demo that doesn't match your screen. Your screen.
For the moments between sessions when the platform isn't behaving and you need someone. Not a Facebook group. Not a course portal. An actual call. These calls will vary on day and time each week.
FROM KNOWING WHAT TO DO TO ACTUALLY HAVING IT BUILT
“I’ve done courses before that gave me the theory, but not the implementation.”
With Connected, I now have the products and the tech to sell them, built. It’s probably the most valuable course I’ve done and ironically, one of the cheapest.
Deb Swinney
Over ten weeks this is exactly what we build.
Start with your main offer. From it we pull your micro offer and free offer. Everything is built around these three.
Create your free guide — specific enough to attract the right person and connected to your paid offer.
Build the page that converts visitors into subscribers.
Finalise your micro offer, payment link, and delivery system.
Add the micro offer here. Peak interest — the warmest anyone will ever be.
Build the sales page for your main offer. Welcome sequence activates. System starts connecting.
Build the follow-up for people who got close and didn't buy.
Build the email sequence that leads subscribers from freebie to your offer.
Connect everything end to end. Test every path. Nothing left half-built.
Read the data. Understand what you've built. Clear picture of what to add next.
THE WHAT. THE WHY. THE HOW. AND, MOST IMPORTANTLY, THE DONE.
“I went from feeling overwhelmed and not knowing where to start, to having a full funnel built.”
What I loved about Connected was getting the what, the why and the HOW and therefore the DONE (and repeatable). It stopped the analysis paralysis because I knew exactly what I was working on each week.
Heather McLennan, Heather Mack Mortgages
The strategic brain and the technical hands. In the same person.
Most people in this space can teach you the strategy. A smaller number can also show you the why behind every decision.
Almost nobody can then open the platform, build the thing, and hand it to you working.
I can. And I do.
I'm Shelly Shulman. I've been running businesses for over twenty years, online AND offline. Product and service.
I build the things I teach.
I've built ManyChat flows, Zapier automations, MailerLite sequences, Kartra memberships, and complete sales systems for clients across dozens of industries.
I know what a well-built system looks like from the inside. I know what a broken one looks like too.
In Connected you get the strategy, the why, and the how. AND I stay in the room until it's done.
FROM “JOIN MY NEWSLETTER” TO AN ACTUAL CUSTOMER JOURNEY
“Before Connected, I didn’t have a nurture sequence. Leads were essentially being dumped into my newsletter with no relevant journey afterwards.”
Connected helped me create a proper journey that connects everything together and gives people a clear next step.
“If you haven’t got a cohesive, linked funnel that takes people from finding you through to buying from you, you really do need this!”
Anita McKenna
All of this. One price.
FROM “I’LL GET AROUND TO IT” TO ACTUALLY GETTING IT DONE
“Before Connected, we didn’t have a sales system.”
I’m a deadline dancer, so having the weekly sessions and accountability made a huge difference because I actually had to get things done rather than continually putting them off.
If you’re sitting on the fence wondering whether Connected is for you, my question would be: “Can you really afford not to?”
Claudia Michalik
Who Connected is for — and who it isn't.
- ✓You've never built a sales system and want to do it properly from the start
- ✓Someone built yours and you don't understand what's inside it
- ✓You have an audience but it's not converting into consistent sales
- ✓You have pieces in place but they're not connected
- ✓You've bought courses before and still have nothing built
- ✓You want to own and understand your system fully
- ✓You're ready to give 3 hours a week for 10 weeks to get this done
- ✗You want someone to build it without your involvement — that's my done-for-you service
- ✗You're not willing to show up for the live sessions and implement between them
- ✗You want something to watch at your own pace with no live commitment
A note on how this is taught.
No countdown timers that reset. No manufactured scarcity. No manipulation dressed up as strategy.
Everything built in Connected is built with integrity. Because a system that works because it's well-built is better than one that converts because it corners people.
You'll leave this programme knowing how to make it genuinely easy for the right people to say yes. Automatically. Honestly.
Investment
One complete sales system.
Two ways to pay.
Starts Tuesday 22nd September 2026 · 7pm UK Time · 10 weekly sessions · All recorded
£297
One Payment
Thank you
3 x £100
Per month · Spread over 3 months
Both options include everything: 10 live sessions · Platform-specific how-to videos · Weekly tech SOS calls · All recordings
Questions? Email shelly@shellyshulman.com
Questions you're probably thinking.
"I'm not techy enough."
"I've bought courses before and nothing got built."
"I don't have a paid offer yet."
"I already have some of this in place."
"What platforms does this work with?"
"I don't have 10 weeks."
"Can't I just hire someone to build it for me?"
"Will there be a replay if I miss a session?"
Connected · An offer by Shelly Shulman
Structure first. Growth follows.
shellyshulman.com · Terms · Privacy Policy
© 2026 Shelly Shulman. All rights reserved.