What The Funnel
The Funnel Audit

You built the funnel. Or you bought one. But you're not sure if it's actually working.

The Funnel Audit is a focused, personal review of your funnel — every stage, every touchpoint, from someone who actually goes through it as a real potential customer. Then a clear list of what to fix first.

£97 · Delivered within 14 days

Audit my funnel — £97 One funnel. One audit. One clear list of what's leaking.
If you've been here

The numbers say something. You're not sure what.

Maybe you launched it. Maybe it's been running for months. Maybe you bought The Complete Funnel Build Kit and you've put it together section by section.

And now there's a quiet question you can't quite shake.

Is it actually working?

The opt-ins are happening but the sales aren't. Or the sales are happening but you don't know why some buyers convert and others don't. Or every stage looks fine when you check it in isolation, but something between the stages is dropping people.

This is what a funnel without an audit feels like. Held together by good days, vibe checks, and the assumption that what you can't see can't be broken.

What this is, and what it isn't

Most "audits" are templates with someone else's name on them.

A checklist someone reads against your page and hands back marked up like a school essay. Useful in a generic way. Generic in every way that actually matters.

The Funnel Audit isn't that.

I actually enter your funnel as a real potential buyer. I sign up to your opt-in. I read every welcome email as it lands. I click the buttons. I add the offer to cart. I abandon it. I notice what your future buyers notice — the friction you can't feel because you built it.

Then I tell you exactly what's leaking, what's working, and what to fix first.

What you get

Three deliverables. All for your funnel specifically. None of them generic.

The Personal Loom Video

Recorded specifically for your funnel. Not a template, not a checklist read-through. A real walk-through of every stage with timestamps and notes on what I'd change first, and why.

The Priority Actions List

Three to five clear, sequenced actions to plug the leaks. Plain English. In the right order. No padding, no fluff, no "you should consider exploring."

The Customer Journey Experience

The bit most audits skip entirely. I actually go through your funnel as a real customer — your opt-in, your emails, your sales page, your checkout. So you find out what your buyers actually experience, not what you think they experience.

Who this is for

The Funnel Audit is for you if…

  • You've got a funnel running but the numbers don't tell you why some bits work and other bits don't.
  • You suspect there's a leak. You can't isolate where it is.
  • You've built the funnel section by section using a kit or a course, and you want eyes on the assembled version before you spend on traffic.
  • You're tired of asking yourself "is this right?" and would rather ask someone who builds these for a living.
  • You're ready to fix what's leaking instead of building more on top of it.
How it works

Four steps. Fourteen days.

Purchase

Click the button. Pay £97. You'll receive the intake form straight away.

Complete the intake

Seven short questions. Your opt-in URL, your keyword (if you use ManyChat), your freebie, your sales page, and what you already suspect isn't working. Ten minutes.

I enter your funnel

Over fourteen days I go through your funnel as a real potential customer. Sign up. Read every email. Click every button. Notice what your buyers notice.

Receive your audit

Loom video and Priority Actions List land in your inbox within fourteen days of your completed intake form. Watch it. Implement it. Plug the leaks.

One funnel. One audit. One clear list of what's leaking.

I'll go through your funnel as a real customer would. You'll get the Loom, the actions list, and a clear answer to the question you've been carrying. £97. Delivered within 14 days.

Audit my funnel — £97

What The Funnel · An offer family by Shelly Shulman

Structure first. Growth follows.

© 2026 Shelly Shulman · shellyshulman.com