Free Masterclass · 14th September · 7pm BST

Where's The Money Going?

Most businesses are losing money in five or six very specific places. This masterclass shows you exactly where yours are - in actual pounds, with your actual numbers.

One hour. Live on Zoom. Free.

Live on Zoom 14th September · 7pm BST 60 minutes Free


Save your seat

Join me live on 14th September. Find out exactly what's leaking and what fixing it looks like.

"This has been one of the most useful and creative email sequences I've ever been in."

Naomi Miller-Brady

What the hour looks like

Sixty minutes. Full Value

This is not a theory session. We're going to look at the specific mechanisms that cost businesses money, explained plainly, with real examples, and then you're going to run the numbers on your own business.

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The leaks - named and explained
I'll walk you through the specific mechanisms that quietly cost businesses money every month. Most people have several and have no idea.
🧮
A live calculator - your actual numbers
Not a hypothetical exercise. We run a real calculator in the session with your lead goal and your offer price. You leave knowing your actual number.
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What fixing it looks like
Not a vague "build a funnel." The actual working version of each mechanism - what it does, how it runs, and what it produces when it's right.
✅
A clear picture of what needs to change
You'll finish knowing exactly what's leaking, why, and what the fix looks like - whether you do it yourself or hire someone to help.

What we're getting into

The money isn't going anywhere dramatic.

It's not one big catastrophic failure. It's several small mechanisms - either missing entirely or not connected to each other - running quietly in the background while you're focused on everything else.

I've spent years building and auditing these systems. The thing that strikes me every time is how fixable the gaps are - once you can see them.

The problem isn't complexity. It's visibility. Nobody showed you what the working version looks like. So you don't know what's missing.

That's what this hour is for.

Who this is for

You're in the right place if-

You know you need a proper lead-to-buyer system but every time you go near it, it feels like a project and you close the laptop.
Someone built a funnel for you - inside a course, as part of a programme and you still can't tell me what happens after someone opts in.
You've been paying for your email platform for longer than you want to admit and the automations still aren't built.
You have pieces in place but they're not connected and the revenue is inconsistent in a way you can't quite diagnose.
The tech has always felt like a wall and you need someone who'll explain the working version - not hand you another diagram.

YOUR HOST

I'm Shelly.

I'm a business systems and operational strategy consultant. I build the backend of businesses - the funnels, the automations, the lead pipelines, the platforms that make everything run. Twenty years in business across product, service, online, and offline.

Before all of that I ran a cake and baking studio for fifteen years. My first funnel was my brochure - I turned it into a PDF, put it behind an opt-in, and started building a list. I didn't call it a funnel at the time. But that's exactly what it was.

My own systems make sales while I'm not working. Someone opts in, lands on the thank you page, and makes a payment - without me being involved at all. That happens because every piece was built in the right order.

That's what I'm going to show you on 14th September.

14th September · 7pm BST · Free

Find out where
your money is going.

Shelly Shulman · Business Systems, Strategy & Structure
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